Matthew Yohe of Mac Rumors took these snapshots of a giant iPhone ad on the side of New York City’s 5th Avenue Apple Store.
The ad bore the words: “Introducing iPhone. Apple reinvents the phone.” The projection was removed shortly thereafter for unknown reasons.
I’m guessing it’s one of three possibilities:
- Too expensive to keep up (doubt it)
- It violated some kind of permit
- It was a tease meant to lure the attention of bloggers like me

Three more photos after the jump…



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Its probably because of the New iPhone that is coming out. They will probably replace it with the new iPhone 3g
It was propably a tease…
Apple announced the iPhone 6 months before its release and by doing this, people won’t “forget” about the phone in this long time period.