Chris Galloway

Why Steve Jobs Should Buy YouTube

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YouTube

I just dug up this article from August 2006 where Robert Young suggests Steve Jobs should buy YouTube because “the online video phenom can be to the video iPod what iTunes was to the audio iPod.”

Young said YouTube could also be a platform for a “highly-coveted stream of online ad revenues, particularly within the fast-growth, high-CPM video ad segment.”

Young’s article was written before Google bought YouTube, so a buy-out isn’t looking too good for Apple now. But it’s interesting to think about what YouTube could have meant for Apple now with the coming iPhone in addition to the iPod.

Apple could build a feature into iPhone to allow users to share YouTube videos via their phones. They could also somehow integrate Visual Voicemail into YouTube, perhaps by letting users insert video clips into their phone messages. I imagine this would make the iPhone that much more appealing to younger consumers.

Cingular Ad: Why So Shoddy?

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Just about all of you who’ve commented on the Cingular iPhone ad are highly skeptical. I don’t blame you.

You guys are right: the design is completely unprofessional. The fonts are off, the spacing is awkward. Hell, the iPhone prices don’t even match the previously stated prices, (although I did post a few weeks ago about some analysts’ predictions that the iPhone prices would drop).

Nevertheless, the “ad” – or whatever you want to call it – was part of a Pinecone consumer research survey. My guess is that someone put this together quickly perhaps because the focus was supposed to be on the content rather than the design.

I showed Gizmodo‘s Brian Lam the Cingular ad and he said that “the changes are what are critical” and that the research is most likely “standard marketing to check the results of the shifts in pricing.”

Anyway, I don’t ever expect to see this design out anywhere. But I’m really crossing my fingers that Cingular keeps those iPhone prices and rate plans. I’m sure some of it depends on the reactions they receive to the consumer surveys.

More on the Cingular ad:

Cingular Ad: More Proof for You Non-Believers

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Here are some screenshots of the iPhone consumer survey with the Cingular ad (prototype?). The address at the top was cut-off to protect the source. The number at the bottom of the survey is supposedly the Pinecone survey number.

Click the images to see larger versions:

[The images have been removed at Pinecone Research’s request.]

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Cingular iPhone Ad Leaked: Rate Plans Revealed

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Update: AT&T has now announced the iPhone rate plans.

Be the first to see this not-yet-released Cingular iPhone ad, revealed by a reliable source in a private iPhone consumer survey from Pinecone Research.

It appears the iPhone rate plans from Cingular may be the same as Cingular’s current plan options: $39.99 a month for 450 minutes, unlimited mobile to mobile calling, and 5,000 night and weekend minutes. The data plans will start at $4.99 a month for 200 messages OR a $19.99 a month data plan for 200 messages plus unlimited Internet and Visual Voicemail.

EDIT: In addition, the Cingular iPhone ad lists iPhone prices as $299 for the 4GB model and $399 for the 8GB model.

Sounds good to me. Click the ad to see a larger version of the image:

[The image has been removed at Pinecone Research’s request. Engadget Mobile still has it up in their post on the Cingular iPhone rate plans.]

You saw it here first. 😉

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