8 Ways to Be Your Own Media Company & Engage With Followers from Your iPhone

These days every individual and every business would be wise to recognize that they are a media company, says Gary Vaynerchuk, an entrepreneur I’ve been paying a lot of attention to lately for his entertaining and insightful advice dished out regularly on the #AskGaryVee Show.

Vaynerchuk’s first huge success was building his family’s New Jersey wine store into a multi-million-dollar online venture in a short period of time through content development and a prolific YouTube show called Wine Library TV.

With mobile video devices, social media platforms, and the Internet, the tools of media production and distribution are now affordable and accessible enough for everyone. One of the most prominent among those tools is, of course, the iPhone — which Gary Vee himself uses.

“The cost of entry to being relevant in our society today is content. If you’re not putting out stories, you basically don’t exist.” – Gary Vaynerchuk

How to Build Your Brand & Media Company with Nothing But an iPhone

Here are 8 ways — many based on Gary Vaynerchuk’s advice — that you can use your iPhone to tell your story, build relationships, and sell your stuff online:

#1. Create and share micro video content, at any moment, wherever you are. These days, people are hungry to engage. The best way to build relationships with people and attract engagement with your product or your mission is to offer authenticity and value using tools like mobile video.

I’m reminded of a video I saw recently called “How to Sell Anything” by Noah Kagan, where on a whim, he pulls over off his bike and shoots a low-quality video with his mobile phone camera. While the image quality was nothing to write home about, the content is educational and authentic. The video now has over 28,000 views.

You don’t need to strive every time for artistry and perfection — just get yourself out there using the tools at your disposal.

#2. Create a social networks folder on your iPhone and make it prominent. Online social networks are the fiber by which humanity is connected. The best way to spread your message and build your brand is to engage with people on mediums like Facebook, Twitter, Instagram, Snapchat, Pinterest, and the many free online social networks. Make it your mission to be social online and remind yourself to regularly engage by placing your preferred social accounts prominently on your iPhone home page in a Social folder.

#3. Recognize the hottest social networks right now — Instagram and Snapchat. Gary Vee reminds us that Instagram and Snapchat are getting the most attention right now and we would be wise not to ignore them. Sharing photos and videos on these platforms using your iPhone is a great idea for engaging with new audiences.

#4. Use video apps for higher quality productions on the go. While short, quick videos are an easy opportunity to build your engagement, every once in a while you can create something more cinematic using your iPhone and iMovie for iOS, or Cinamatic for films under 15 seconds. If you’re sitting on the subway or in flight, thread some of your videos into a timeline, add some titles, transitions, or music, and create a higher quality video to share with your friends and followers.

Cinamatic for iPhone

#5. Use Twitter video to engage with people in 30 seconds or less. Twitter has a new feature that lets you record and share videos within the official Twitter for iOS app. Vaynerchuk says his favorite use of this feature is to reply to tweets using short videos. Recording a video rather than replying via text is a great way to over-deliver and create a stronger sense of connection with someone online — and it only takes a few seconds.

#6. Blog on the WordPress app. Even on the go you can create high quality content on your WordPress blog using the WordPress app for iOS. WordPress is my favorite content management system and the app provides a great interface for sharing text, images, and video via your mobile device. If you have a larger device like the iPhone 6 Plus or an iPad it’s even easier.

#7. Use the Studio app to create beautiful and informational images easily. A picture is worth many words and a picture with words on it is worth even more. The featured image on this post was created using Studio, a free app.

#8. Livestream via Meerkat or Periscope. With better data connectivity and sturdier mobile device hardware, new livestreaming applications are gaining in popularity. On his AskGaryVee Show, Vaynerchuk streams the latest episodes live via Meerkat. A similar company, Periscope, was recently acquired by Twitter. You can use these tools to share live content about your product, mission, or subject matter using nothing but your iPhone.

Gary Vaynerchuk’s business philosophy is summed up in the title of his book, “Jab, Jab, Jab, Right Hook.” The idea, otherwise summarized as “Give, give, give, ask,” is that you will have the best success in business if you provide repeated value in the form of generous content before you ask for the sale or opt-in.

In other words, valuable content given freely to your audience should be the backbone of your media strategy, while your sales “asks” are peppered in-between. And you can practice the above strategy using nothing but your iPhone.

Question of the Day: How Are You Building Your Media Company?

How are you using your iPhone to leverage the power of social media and build engagement around your product or mission? Share your best tips in the comments below.

How to Remove the Apple Watch App From Your iPhone

Can't Delete iPhone Apple Watch App

With the advent of the Apple Watch and the iOS 8.2 upgrade comes one more annoyance for iPhone users: the undeletable Apple Watch app on your iPhone.

You know all those native iPhone apps you probably don’t use like Weather, Stocks, Newsstand, Game Center, etc. but which you can’t delete from your iPhone? You can now add the new Apple Watch app to that list of apps you can’t remove from your iPhone, whether or not you own an Apple Watch.

The inability to remove native apps from the iPhone has been an annoyance of mine for years. For a company that prides itself on simplicity, why does Apple insist on loading our iPhones with junk apps that we can’t delete or hide?

If you’d like to do something to hide the Apple Watch app, you have three mediocre options for the time being:

#1. Jailbreak your iPhone and download the Poof app from Cydia. Poof is one of the best iPhone jailbreak apps since it can delete the Apple Watch app and other undesired native apps from iPhone. Once a jailbreak is out for iOS 8.2, this will be the only way to truly remove the Apple Watch app for iPhone.

#2. Hide the Apple Watch app on the last page of your apps on your iPhone springboard. I have a folder of apps that I don’t use which sits quietly on the last page of my iPhone icons. It is the second-best compromise despite not being able to delete the Apple Watch app altogether.

#3. This is the best way to remove the Apple Watch app without jailbreaking your device, although there are a couple caveats: this hack removes the app icon, but not the data; and this hack is reversed whenever you restart your iPhone. Nevertheless, if you want to remove the Apple Watch icon from your iPhone, follow the tutorial in the video below:

If you REALLY can’t stand the idea of the Apple Watch app on your iPhone, your best bet is to not upgrade to iOS 8.2, since at this moment there is no jailbreak available for the new update (though it’s likely coming soon).

Apple Watch, Cool; Apple Watch App, Not

The Apple Watch app will take up space on your iPhone containing promotional videos for the Apple Watch, whether or not you own the smartwatch. Pretty lame.

While personally I have been intrigued by the idea of the new smartwatch and interested to see how this technology progresses, in its expansion of its product line, Apple should resist the temptation to bog down iOS users with useless mandatory apps such as the Apple Watch app.

7 Ways to Cultivate Productive iPhone Habits

iPhone Habits

Your success relies not on your discipline, but on your habits. In his highly regarded blog Zen Habits, productivity guru Leo Babauta decries the myth of discipline, and encourages us to build better habits instead.

Armed with this knowledge, we iPhone owners can make progress toward a more meaningful and productive life by cultivating better iPhone habits. Below are 7 iPhone habits that can help you improve your work and your life:

#1: Put your daily routine on your iPhone lock screen.
Sometimes all it takes is a reminder of the habits we know we should be cultivating in order to stay productive. In my own life, I have realized that there are a few things that are conducive to improved productivity, such as:

  1. exercising first thing in the morning
  2. eating a good breakfast
  3. taking care of social tasks first thing in the day before setting my mind to more creative and productive work — during which email and social networking are off limits

Knowing that this routine is helpful to me, I have made a list of the above habits and put it in a place where I am certain to encounter it on a regular basis: on my iPhone lock screen, which I view each time I grab my iPhone even before unlocking it.

Putting your routine on the lock screen will serve as a constant reminder of the habits you know you should be cultivating in order to be successful.

To set your routine on your lock screen, open the Notes app and make your list, then take a screenshot by simultaneously pressing the Power and Home buttons. Finally, go to the image in your Photos, touch “Use as Wallpaper” and assign the screenshot to your lock screen.

Get in the habit of reading this list before doing anything on your iPhone, and ask yourself whether you are staying on track today.

#2: Quit reaching for your iPhone before and after sleep.
Do you ever browse through your iPhone as you”re laying in bed preparing to go to sleep? Do yourself a favor and get out of this bad iPhone habit.

Research suggests that mobile phone radiation delays and reduces sleep, and even harms your health:

Research, sponsored by the mobile phone companies themselves, shows that using the handsets before bed causes people to take longer to reach the deeper stages of sleep and to spend less time in them, interfering with the body”s ability to repair damage suffered during the day.
— The Independent (UK)

Before sleep, get in the habit of stowing your iPhone far away from your bed (6 feet or farther is recommended) or turning it off OR putting it in Airplane Mode, which cuts off the cellular signals but still allows you to use features like the alarm clock.

Similarly, get in the habit of doing some other than browsing through your iPhone first thing in the morning. Checking your phone first thing upon waking sets the tone for the rest of your day, conditioning you to rely on media consumption in an almost addictive way.

How about meditate, read a book, or do some exercise first thing in the morning instead?

#3: Set social apps aside.
If you”re like most people, you probably have the Facebook app on the first page of your iPhone apps, and you probably check it routinely without even thinking about it. This is a waste of time. For some people, Messages and Mail can be the same way.

Get in the habit of only using your social apps when you have a specific intention.

I recommend putting all your social apps in a folder and moving it to another page of your iPhone screen, that way these apps are not constantly in your face tempting to distract you.

#4 Reduce or eliminate notifications.
iPhone notifications are, for the most part, interruptions.

Keep your focus on the task at hand by turning off iPhone Notifications that you don”t absolutely need to receive. You can turn off notifications for individual apps either in the Settings or in some cases within the apps themselves.

Do you really need to receive a popup letting you know a Facebook friend commented on your photo? Or that your Foursquare friend is at a nearby bar? Probably not.

Of course, what notifications you require depends on your goals. If you are a customer service rep for a company, for example, then you might not want to turn off your Mail notifications.

#5: When a task demands your focus, put your iPhone in Airplane Mode, or turn it off altogether.
Another way to eliminate notifications, including Messages and phone calls, is to set your phone to Airplane Mode.

Get in the habit of setting your phone to Airplane Mode when you are focusing on an important task. This way you eliminate all possibility of distraction from your iPhone, but you can still use important apps like your to-do list.

#6: View and update your to-do list often.
You know how you habitually and mindlessly reach for your Facebook app? What if you replaced this bad habit with the habit of checking your to-do list on your phone?

Get in the habit of checking your to-do list in times when your focus is diminishing.

This will undoubtedly help to keep you on task and remind you of what you should be doing.

I prefer the Appigo Todo app, but Apple”s default Reminders app works, too.

Put your to-do list app in the home screen dock so it is easily accessible at all times.

#7: Keep a budget and log all of your expenses.
Certainly one of the reasons we strive to be productive is to achieve our financial goals. But even if we start making more money, this is of little significance if we are not managing our money responsibly.

Sometimes we spend money impulsively with little awareness of this bad habit, and then when it comes time to do the things that you truly want to do, you are out of money and you wonder where it went.

Get in the habit of keeping a budget and logging your expenses so that you can better understand what it is you are spending your money on. For this I prefer the MoneyBook iPhone app. It is convenient to use your iPhone to track your expenses since most of us carry our iPhones around with us almost everywhere we go.

Question of the day: What iPhone habits help you to be more productive?

How Your iPhone Can Help You Pack & Move Productively

As I prepare to move out of my house next week, I have been thinking and learning about how to make the process of packing and moving more efficient, with help from my iPhone.

Packing & Moving: Things to Do

Reducing clutter:
Messy House
One of the first tasks to tackle is simply to eliminate all of the clutter that I’ve accumulated throughout the years but do not actually use or need. You know… all the junk.

It can be incredibly difficult to get rid of stuff, and I have to admit I have a tendency to be a bit of a hoarder. Aren’t we all hoarders, at least to some extent?

I mean, who hasn’t justified keeping some arguably useless items with the excuse that, “Well SOME day I might need this.”? You envision some ludicrous scenario where you are MacGyver and you are stuck in some near-death situation and this one seemingly useless item becomes your unlikely tool for survival.

Of course, the above scenario never really happens. What really happens is you end up with a bunch of useless crap that you never actually think twice about. So what to do?

Leo Babauta of Zen Habits suggests we photograph some of our sentimental items to make it emotionally easier to get rid of them.

If ever you are feeling nostalgic about these items, simply refer to your photographs of those items to which you’ve attached sentimental value. You can do this quite easily with your iPhone, of course. And then you can refer to those photos whenever, wherever.

Realize that your feelings, your love, your memories, are not in those objects. They are merely placeholders. You can easily keep those placeholders on your computer, or online. — ZenHabits

For the most part, though, you probably won’t refer to these “placeholder” photos. Once you realize this, you will be much less likely to become attached to future possessions, and you will be in a better position to minimize clutter in your life.

Selling your stuff:
Minimizing and selling some of your possessions is a great idea before moving, primarily for two reasons:

  1. Uncluttering means less stuff to pack, less cost to move it, and thus less headache for you
  2. The funds you earn from selling your old things can be used to cover some of the expenses required to move.

While a yard sale can earn you some cash, selling your possessions online can earn you more since listing items individually can help you target people who have a need for your stuff — i.e. they are searching for these things.

The problem is taking photos, transferring them to your computer, listing each item and browsing for the appropriate photo all takes time, and when you are moving time is not an asset you have a lot of. Using your iPhone to list your items online can, perhaps surprisingly, make things considerably easier.

With your iPhone and a couple of handy apps, you can easily snap a photo of something and instantly list it on Craigslist or eBay, avoiding the hassle of having to transfer photos to your computer, label them in a way that makes them easy to find, and browse for them and upload them.

App #1: The CPro app makes posting to Craigslist quick and easy. With CPro, you can list your possessions, with photos, on Craigslist in as little as a minute or two. Just snap a photo, add your item details, then rinse/repeat for the next item.

CPro Craigslist iPhone app

App #2: The official eBay iPhone app also works great for quickly listing items for sale. While Craigslist is easier because you avoid having to ship packages out, eBay can be more lucrative since you reach a wider audience of prospective buyers.

Recycling items:
One of the things I hate about moving is the “eco guilt” I feel over throwing away a ton of crap, contributing to landfills and pollution. As it turns out, you can actually recycle many things that you had previously been throwing away. Stuff like:

  • Spent batteries
  • Light bulbs
  • Broken electronics
  • Styrofoam
  • Old appliances
  • Scrap wood or metal
  • And more…

iRecycle iPhone app

Using your iPhone, you can find locations locally that will handle these items for you and recycle them as responsibly as possible. Yes, there is an app for that. It’s called iRecycle by Earth911. Use it.

As I like to say, save some planet for your grandkids.

Packing your stuff:
Moving Day is a clever app that lets you catalog everything you are packing, including your boxes, so that you can keep track of what is going out of your old home and into your new one.

Moving Day iPhone app

One of the more useful features of this app is the barcode label feature that creates barcodes you can print and label your boxes with. Then, when you move in, you can scan these barcodes and access information about your items, including info on the content of your boxes and condition of your items.

You can even assign items to rooms so that when you arrive at your new abode you can get everything in its right place quickly and efficiently.

Transporting your stuff:
Now how will you get your stuff from one home to the next? Maybe you can drive it over yourself, borrow a friend’s pickup truck, or rent a U-Haul.

Otherwise, you might consider a moving company to handle your move for you.

To find the best quote for moving services, you’ll need to know the general volume and weight of all the things you are moving.

Cue: the Move Estimator app. Move Estimator helps you take an inventory of your items and then generates a report that you can use to find the best prices on moving services, rental trucks or self storage.

Music as a motivator:
For iPhone owners, the above info should help to create a positive and productive moving experience.

Now comes the hard part: actually doing it.

A simple and perhaps obvious tip is to put your headphones on, open up your Music app or Pandora and get to work.

Music for Productivity

Music helps to get you in the zone, reduce distractions and spur motivation. Undoubtedly, music is an invaluable productivity tool that some of us may take for granted.

If I have trouble concentrating because of outside distractions or my own scatterbrain, I put on some classical music. This relaxes my mind, blocks outside noise, and helps organize my thoughts. Mozart works very well, and I’ve heard this is because his rhythms resonate with human brain waves. Whether this is true or not, classical music is a great tool for increasing concentration and productivity. — Editor in Chief, Pick the Brain

As far as classical music goes, I am a big Bach fan, personally.

Well, time to go move now. I’ll catch ya later.

Have you ever used your iPhone to help you in the moving process?

iPhone Owners: Are We Masters, or Slaves, to Our Technology?

I’m willing to bet that when you first bought your iPhone, you did it with some justification in your mind that the expensive purchase (and steep monthly bill) would be validated by the usefulness you would derive from this so-called revolutionary device.

Looking back, can you honestly say that you are justifying your investment and that the iPhone is helping you to make progress in your work and life?

In Steve Jobs’ 2007 keynote address introducing the Apple iPhone, he said the iPhone is “like having your life in your pocket.”

If you’re an iPhone owner, all of your emails, social networks, schedules, notes, photographs, music & movies, and the entire World Wide Web, are now contained in a gadget no larger than your hand. Considering where the mobile phone market was just eight years ago, this is truly amazing.

Before the rise of the iPhone/Android sphere, our rinky-dink mobile devices could place and receive phone calls, handle rudimentary text messaging (in some cases), and that’s about it. The worst threat of a distraction was Snake on your old Nokia phone.

Today — just five years later — our mobile devices are infinitely more powerful.

iPhone Power & ResponsibilityBut as they say, with great power… comes great responsibility.

What Steve Jobs called “the ultimate digital device” has the potential to also be “the ultimate digital distraction.”

iPhone owners know how distracting the iPhone can be. You go to input an appointment in your Calendar and you are notified of a Facebook message. Twenty minutes later, you are browsing photos from your best friend’s weekend trip to the Bahamas, text messaging her to catch up, and then boom, you snap out of it. “What was I doing again? … Oh yeah, the Calendar. My appointment.”

Remember when, before the iPhone, people had Blackberries, and everyone who owned one jokingly called it the “Crackberry”? Well, it’s no stretch to say the iPhone is the new Crackberry… but on crack!

Technology is advancing far faster than we are evolving as human beings, and the truth is that we do not yet understand how to use our devices as a help to our lives rather than a hindrance.

Throughout history, technology has been used for both positive and negative purposes. The iPhone, too, has such potential.

This remarkable new technology called iPhone has the power to help us advance our goals and achieve our life dreams. But it also has the power to drag us into a mind-numbing stupor, keep us awake at night, and distract us to no end.

Is it possible to use your iPhone as a tool for productivity, rather than a toy for distraction?

As a business owner, I am always striving to make the most of my iPhone as a tool of self-empowerment to help me achieve my goals. But it’s no easy feat.

Are you a slave to your technology, or the master of it? Leave a comment below if you too know about this struggle.

6 Ways Apple’s iWatch May Integrate With iPhone

iWatch iPhone Integration

As Apple’s September iPhone event approaches, there is some speculation that Apple will also reveal its long-rumored smartwatch alongside the iPhone 6.

While there remains uncertainty about the value of a smartwatch, one of the principal benefits is undoubtedly going to be how the watch integrates with the phone.

iWatch & iPhone Integration

Here are six ways that the Apple iWatch may complement the iPhone:

1. Call and push notification alerts. Almost certainly, the iWatch will issue notifications when you receive a call, message, or update from an app. Imagine you are at a meeting or dinner and someone calls. You glance at your wrist to see who is calling and whether to pull your phone out of your pocket.

2. Canned responses and voice-to-text. Let’s say you are busy and decide not to answer an incoming call. You may be able to tap the iWatch screen and select a stock reply to let your caller know that you are busy, just like iOS 6’s “Reply with Message” feature which lets you respond to a call with the messages, “I’ll call you later,” “I’m on my way,” and “What’s up?”

Perhaps you’ll also be able to respond to messages with voice commands or voice-to-text replies. The iPhone is remarkably good at converting your spoken word into text and an iWatch could do the same.

3. Maps and directions. Your iPhone is already pretty good at navigation but what if you set your route on your phone and your watch let you know where to go? The PebbGPS app does this for the Pebble smartwatch, even vibrating to let you know about an upcoming turn. I could see this making navigation safer while driving, walking, and cycling.

4. Camera remote. Say you’d like to shoot a group photo with you in the shot. You place your iPhone on a table or a tripod a few feet away and walk over to the group. You look down at your iWatch and see a shot preview as it will appear on your iPhone. Looks good? Press the shutter button on your iWatch and in 2 seconds, it takes the picture. See Pebble Snap for an existing example.

5. Music navigation. Music controls will be one of the more compelling features of an iWatch. Ever go for a walk or run with your iPhone in your pocket or on your armband? Accessing your iPhone to skip songs or choose a new artist is one of the more annoying parts of going for a run. With the iWatch you’ll be able to navigate through your music without distraction.

6. Fitness tracking. The market for fitness wearables is taking off. There’s no reason to believe Apple’s iWatch won’t jump on the bandwagon. Your iWatch could provide data about your daily activity while applications on your iPhone show you more in-depth metrics.

How Will iPhone and iWatch Get Along?

How do you think the iWatch will integrate with iPhone? Are you interested in a smartwatch if Apple reveals such a device this fall?